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28 December 2012
Comments: 10

Your Business Holiday Task List

During the holidays, business seems to slow down. People are taking vacations, things are winding down so not a whole lot of work is getting done. Take your down time but also use this period constructively. You still want to be ready to hit the ground running January 1st. Here are a few things to […]


4 September 2012
Comments: 11

How To Create A Memorable Brand

One of the great advantages of online marketing is reinforcing your brand. Your brand should be memorable. It should tell who you are. What emotions does your brand evoke? Are you someone people want to do business with? Make sure you are presenting a clear, strong, consistent story about your brand. Reinforce your brand with […]


13 August 2012
Comments: Comments Off on Heels And Helmets Highlights

Heels And Helmets Highlights

This weekend I had the honor of being a guest speaker at Heels & Helmets Ladies Training Camp in the Washington D.C. area at the USA Today headquarters. The event was titled “2012 Ladies Training Camp: Developing Your Winning Game Plan”. This incredible event was the brilliant idea of Ms. Shavannia Williams, Heels & Helmets […]


5 June 2012
Comments: 14

3 New Facebook Features To Note

“There are new Facebook features??” I know, I know, YES! Facebook added some new features that business owners should be aware of. They’re all about promoting posts, sharing responsibilities and managing time. 1) Facebook has begun to introduce Promoted Posts for brand page. This will let users pay for more exposure in newsfeeds of their […]


1 May 2012
Category:
Branding
Comments: 22

5 Simple Keys To Effective Brand Building

Creating a strong brand for you and your business is essential to helping you stand out in the crowded business world and can be the first step toward insuring future growth. You have to decide how you want people to perceive your business. It’s more than your business card, your logo, or the colors on […]