In the fast paced world of online marketing and the crowded business world in general, you have to find ways to stand out. Creating great content is imperative. Grabbing reader’s attention is crucial. How can you make your content marketing more readable? How can you grab people’s attention skimming through newsfeeds, clicking on your blog, etc;? It’s all in how you introduce what you’re about to say. Here are a few key ways to make your content more readable, clickable and attention grabbing.
Make a list
A content marketing winner. Readers like lists because they’re easy to read and easy to skim. People are pressed for time. If they see a list, they know they can consume it quickly. They are also very easy to write. You don’t want to use them exclusively but you don’t want to rule them out altogether. They’re extremely effective.
Most people are tuned into WIIFM – “What’s In It For Me”. So make your content marketing personal for the reader. Use the word YOU. Tell your readers this is for YOU and it can help YOU and YOUR business and help YOU be more effective.
When you are bold and straightforward, you have more credibility. “Top 10 Twitter Tips To Help You Tweet Better”. Not tips that “might” or “could”. They absolutely will. These types of posts are valuable because you will gain knowledge from it.
Make it Tweetable
On Twitter, you have to say a whole lot with a little. Do that with your posts. Make your content marketing posts impactful as if you were trying to make your tweet stand out in a busy newsfeed.
Make it look good
The way your posts look play a big part in readability. Keep your paragraphs to a few sentences. Dress up your posts with images, graphics, subtitles, bulletpoints if applicable. Use colors that aren’t distracting. Make sure your content marketing flows, is easy on the eyes and readable by incorporating these techniques.
You have the expertise and are capable of providing great information to your audience with the information you provide. The key to content marketing is getting them to click and read. Make sure that you’re grabbing your readers attention by making your titles and headlines something they can’t resist by applying these simple tips.
What do you find is most effective with your titles? Please share in the comments below.