Klout's Improved Influence Scoring System - Social With Sara

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Klout: Everyone has influence.

Klout is updating their measuring system. If you are a Klout user, you have probably been frustrated by it’s scoring system at least once. If you aren’t familiar with it, let me give you a brief description. Klout, is a site that helps you to measure your influence on social media. Klout’s goal is to help you understand and leverage it. Klout measures influence online using data from your social networks. Anywhere you have an online presence, you have the opportunity to influence people through the content you share that drives actions such as comments, likes, retweets and shares.The more engagement your posts receive, the more influential you are. Klout takes this information and gives you a score.

Now, Klout has added new ways to measure your score giving most people a boost. Here’s what’s new on Klout:

More actions from Facebook, Twitter, Google+ and more, and for the first time, incorporates Wikipedia as a signal. The actions it measures are: likes, comments, subscribers, wall posts and mentions. One of the new actions I found interesting is the LinkedIn Title. Your reported title on LinkedIn is a signal of your real-world influence.

It has a new site design that highlights your best content from across your chosen connected networks.

MOMENTS: A moment is a social media post that has generated action from the people in your networks. You can see who responded to your content, what network it was published on, and the overall impact of that content. This feature will be coming soon.

It also will have better accuracy with significantly broader data sets and signals, factoring in 400 different social media signals, which improves from the previous 100 signals.

Since the changes, my score has jumped up 14 points to 69. Have you seen a change in your Klout score? Do you use Klout for influence measuring? I would love to get your feedback. Please leave me a comment. Thanks!

19 responses on “Klout’s Improved Influence Scoring System

  1. denny hagel says:

    Great information! Sure explains why my Klout score has remained the same for months and then suddenly jumped 3 points in one day!! Thanks for explaining yet another social media mystery!

  2. Terressa says:

    Thanks for sharing the great information. It helps so much in understanding why my Klout score generally stays the same.

  3. Thanks fr sharing such great info. I was not aware of this, ” One of the new actions I found interesting is the LinkedIn Title. Your reported title on LinkedIn is a signal of your real-world influence.” Very Interesting!

  4. Lorii Abela says:

    Thanks for sharing this great info, Sara. I agree, it was frustrating at first. But it was nice that they have improved the scoring.

  5. Sherie says:

    Wow, Sara, that certainly explains my jump of 16 points more! I was happily surprised to see that, considering that it had been taking a nose dive over the past few months. I can’t keep up with all of these changes, so glad that you are and that you take the time to keep us informed! Thank you!

  6. Jan Maskew says:

    My score went up too. Can’t wait to see what else is coming from them :)

  7. Edmund Lee says:

    I was actually surprised when they introduced this new way of scoring. I’m all for it anytime a company prides itself on continual improvement, especially in their metrics.

  8. Vicky says:

    Great article Sara. I haven’t been using but you have made it easy for me to get onboard. Thank you!

  9. I don’t use Klout and have no idea about it. Thanks for the breakdown now I have a better understanding of why I should be using it!

  10. I had a 12 point jump in mine, but I’m still trying to figure out the purpose of Klout. I do not know of anyone who uses it when determining who to use and most people are skeptical about it. I guess we shall see!

    • Sara says:

      I know. I’m not sure it’s tool people are using for business purposes. But since it’s social media related, hey, I try to keep up ;)

  11. Carol Giambri says:

    Super information. My Klout is also up.

  12. Kerry Postel says:

    I am so glad to see these improvements, can’t wait to see what else they change. Thanks!

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