Keys To Creating Your Content Marketing - Social With Sara

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Social Media marketing is all about relationship building. The foundation of your social media marketing is your content. The idea is to create interesting, valuable content and sharing that content on various social media platforms and blogs.

I’m all about keeping it simple. When creating content for your audience keep these simple tips in mind:

Make it readable. Be a storyteller. Make it interesting to read and interesting to look at. Have good structure, which might include: subtitles, bulletpoints, lists or bold lettering to highlight points.

Make it “shareable”. Make sure your blog has easy to use share buttons so people can quickly and easily post YOUR content with THEIR networks. Craft your Twitter posts so that they are short enough to be retweeted and your followers can add a few words when sharing it.

Make it delicious! Create inspiring, valuable, awesome content that is so compelling people want to share it. What is your expertise? What can you share with your audience that is valuable? Now put it into words that drives your audience to act by sharing it.

What do you enjoy reading? What makes the blogs you follow, or articles and newsletters you read come back for more? Focus on that and translate it into your content.

Don’t forget to have fun. Your readers will sense it and appreciate it.

10 responses on “Keys To Creating Your Content Marketing

  1. Lori says:

    I love the tip to be a storyteller. Thanks for that reminder!

  2. denny hagel says:

    Thanks for the great tips…I always forget to keep it short!!

  3. Thank you for the great tips! It’s so easy to share a documentary instead of a short story! <3

  4. Sherie says:

    Sara, great points, especially the one about making it delicious! I will work on this! : D

  5. Lorii Abela says:

    Thanks for the tips, Sara. I also love the tip about being a storyteller.

  6. Great tips! Content is king having good stuff is very important!

  7. elizabeth says:

    Great Tips my sweet and that is just what you do !

  8. Sometimes keeping it simple is just the best. Great simple tips. Too often I overthink things and get paralyzed doing nothing.

  9. Nice post. My takeaway? Keep it simple but “make it delicious!” This is a great point to remember.

  10. Stacy says:

    Great tips :) Thanks for sharing!

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