How To Optimize Your Facebook Page - Social With Sara

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Facebook Business Pages

The most important thing you can do when setting up your Facebook page is to utilize every available feature to your best advantage. When someone lands on your page you want to be able to clearly convey what it is your do, specifically and set yourself apart from the rest. Make sure you are highlighting the best of your brand in every possible way. Here are 3 great ways to do this with Facebook’s layout:

1) Create a well-branded cover photo: This is the first thing your visitors will see. Make it memorable! People should be able to recognize what you do from the message your photo is giving.

2) Tell us ABOUT your brand: The “About” section of Timeline is the opportunity to give a description of your brand. Think of a brief but effective description and include a link to your blog or website.

3) Milestone: This is a very clever feature. This feature allows you to enter events with dates that relate to your business. It’s an opportunity to showcase your business’s history. You may want to create a milestone of the day your business started, when a new product launched or maybe even when you reached a certain number of “likes”. Showcase milestones that are interesting and tell your story.

For some businesses, the Timeline format took some “adjusting”. I have noticed a lot of creativity with the layout. What is your favorite feature? Please share in the comments below.

25 responses on “How To Optimize Your Facebook Page

  1. Olga Hermans says:

    Great advice, I have to udpdate my about section!!

  2. Love your tips. Thanks for sharing, Sara!

  3. I love the tip about the Milestones! That is a powerful tool to showcase your business! Thanks Sara!

  4. Thank you for the tips, Sara!

  5. Sue says:

    Thanks for the good tips, Sara. It’s something I am reviewing now as I know how important it is be branded correctly and let others know immediately what we are all about! Would love to twitch my nose and have it done!

  6. Sherie says:

    I haven’t done the milestones on my fan page and probably need to update my cover photo, too! Thanks,Sara!

  7. denny hagel says:

    Thank you for bringing all of this to my attention…a much needed nudge!!

  8. Kim Hawkins says:

    Thanks for the “milestone” tip. I haven’t utilized this feature and just realized what I can do with it. Thanks for shedding light in this dark area Sara.

  9. Vicky Savellis-Grant says:

    Great tips Sara! Thanks so much for sharing.

  10. Great tips! I just realized that we really aren’t using the timeline function very well. I love the idea of uploading business milestones and using them to highlight some of the cool stuff we’ve done over the years.

  11. Thanks for the reminder that I’m a slacker and don’t have a cover photo yet. lol I will get on that.

  12. Thanks Sarah. I will go check my about page now. :)

  13. Great tips, Sara….I especially like #3 about setting milestones. I haven’t used that feature. Thanks for bringing my attention to it.

  14. Great tips! I’m always amazed when visiting pages that have zip, zero, nada in their about section…why would I want to stay?? Thanks again:)

  15. Great tips on Facebook Optimization Sara! Great to remind everyone of all the little things they can do to make it better!

  16. Edmund Lee says:

    I’m actually enjoying the timeline feature as well as the huge space located at the top =) That’s *prime* real estate space to get our branding across. Love the article. Keep rockin’ it Sara!

  17. One step at a time is making building my Facebook page fun. Being an aging baby-boomer I need experts such as yourself to gently guide me through the sea of information out there…thank you so much.

  18. Thanks, Sara for an Amazing article. I will definitely be sharing this on my social networks.

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