Facebook Business Pages
1) Create a well-branded cover photo: This is the first thing your visitors will see. Make it memorable! People should be able to recognize what you do from the message your photo is giving.
2) Tell us ABOUT your brand: The “About” section of Timeline is the opportunity to give a description of your brand. Think of a brief but effective description and include a link to your blog or website.
3) Milestone: This is a very clever feature. This feature allows you to enter events with dates that relate to your business. It’s an opportunity to showcase your business’s history. You may want to create a milestone of the day your business started, when a new product launched or maybe even when you reached a certain number of “likes”. Showcase milestones that are interesting and tell your story.
For some businesses, the Timeline format took some “adjusting”. I have noticed a lot of creativity with the layout. What is your favorite feature? Please share in the comments below.
Great advice, I have to udpdate my about section!!
I had to do the same thing Olga!
Still haven’t done it; I really have to get at it! Great tips Sara!
Love your tips. Thanks for sharing, Sara!
Thank you and thanks for visiting and commenting
I love the tip about the Milestones! That is a powerful tool to showcase your business! Thanks Sara!
Thank you for the tips, Sara!
Thanks for the good tips, Sara. It’s something I am reviewing now as I know how important it is be branded correctly and let others know immediately what we are all about! Would love to twitch my nose and have it done!
I haven’t done the milestones on my fan page and probably need to update my cover photo, too! Thanks,Sara!
Thank you for bringing all of this to my attention…a much needed nudge!!
Thanks for the “milestone” tip. I haven’t utilized this feature and just realized what I can do with it. Thanks for shedding light in this dark area Sara.
Great tips Sara! Thanks so much for sharing.
Great tips! I just realized that we really aren’t using the timeline function very well. I love the idea of uploading business milestones and using them to highlight some of the cool stuff we’ve done over the years.
Thanks for the reminder that I’m a slacker and don’t have a cover photo yet. lol I will get on that.
Thanks Sarah. I will go check my about page now.
Great tips, Sara….I especially like #3 about setting milestones. I haven’t used that feature. Thanks for bringing my attention to it.
You bet!
Great tips! I’m always amazed when visiting pages that have zip, zero, nada in their about section…why would I want to stay?? Thanks again:)
Thanks for visiting!
Great tips on Facebook Optimization Sara! Great to remind everyone of all the little things they can do to make it better!
I’m actually enjoying the timeline feature as well as the huge space located at the top =) That’s *prime* real estate space to get our branding across. Love the article. Keep rockin’ it Sara!
Thanks Edmund. YOU rock!
One step at a time is making building my Facebook page fun. Being an aging baby-boomer I need experts such as yourself to gently guide me through the sea of information out there…thank you so much.
You are so welcome Carla!
Thanks, Sara for an Amazing article. I will definitely be sharing this on my social networks.