If you haven’t fallen for the newest social media darling, Pinterest, I strongly suggest you give it a try. Why?…
“Studies have shown that users spend more time on Pinterest than on Twitter, LinkedIn and Google+ combined, and new data reveals that the (ahem) interest in Pinterest is now so strong that the platform is outperforming both Twitter and Facebook for click-through revenue.” – AllTwitter.com
What makes Pinterest so attractive? The same thing that drives the best engagement: Visualization. Some of the most attractive photos, word art and video are found on Pinterest. It’s also very easy and simple to use. Knowing this, it just doesn’t make sense to ignore it as an option in your social media strategy.
Once you’ve created your profile, most people start by sharing great finds on Pinterest. The next step is to create some of your own content as well. When it comes to marketing with social media, you certainly want your own content to drive traffic to your desired destination: blog or website.
So how do you create a great pin?
Here are the elements of a an effective Pinterest pin:
A compelling image. Use something eye-catching that gets attention and people will want to click and share. Some industries have an advantage with this: travel, retail, food, etc;. If you are sharing one of your blog posts, make sure you are using a great image in your post as it will be the image seen as your pin.
A well written description. Write an interesting pin description. This is also important because the description of the pin will be shown when that link is shared throughout other social media platforms.
A link. This is particularly important if your goal is to drive people right back to your website or blog. If you are pinning a picture of a dress you sell on your site, choose “add a pin” type in the web address and it will post that pin directly from the link and use the image associated with it.
Hashtags. Make it easy for Pinterest users to find your posts when they’re searching. If they’re looking for social media information use the hashtage #socialmedia. If they’re looking for travel information use the hashtag #travel. I would use no more than 2.
Bonus: price tag! Pinterest allows you to add a price to your pin. If it’s an item you sell, add the price and it will list it in the gifts section on Pinterest.
You’ll want to create a variety of boards that represent the things you find interesting and want to share. You want to include repins from other people, your own content and your business. The same social media rules still apply: a soft touch and about 80% sharing of content to 20% selling.
Most of all have fun and be genuine. Give people a glimpse into you and your personality. It’s still social media and people still want to get to know the real you.
Let me know what you’re pinning! Connect with me on Pinterest here. Do you need an invite to Pinterest? Send me a message with your email address and I will send you an invite! Do you have some tips on Pinterest that you find have worked well for you? Please share in the comment section below! Happy pinning!