How To Be An Effective Tweeter - Social With Sara

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I have to admit that Twitter is my favorite Social Media platform. It is where I get the most engagement, business leads and overall interaction. Because most people usually start off with Facebook, many find it hard to grasp the concept of Twitter because it is so different. But once you get the hang of it, it can be very powerful. Since I get asked about Twitter more than anything else, I have compiled a list of my best tips for using Twitter for business.

1 Take the time to upload a nice photo of yourself. Not a logo, not an object, not your dog, YOU. This is what people want to see. They want to connect with people. Big brands can get away with using a logo, but for small business owners, the idea is to connect on a personal level.

2 Complete your bio. If you haven’t taken the time to fill out a bio, you are not giving people a reason to be interested in following you. Tell us a little bit about you professionally and personally. Just enough for us to want to find out more. Also include a link to your blog or website. Ultimately you are looking to have exposure to your business. Show us where we can find out more.

3 Be interesting. Share your personality and a little of your personal life. People want to know about the real you and know that they can relate to you as a fellow human being with real life experiences just like them.

4 Be informative. Provide expertise. If you are a chef, share some basic cooking tips, recommend cooking tools or even recipes.

5 Be interactive. Don’t just broadcast, read tweets, reply with genuine interest and comments. It’s also good to start a conversation spontaneously. Pick someone and ask them how their day is, or just say hello.

6 Don’t sell. Provide value. Share your products, blog posts, services, videos, etc;. but do it from a sense of providing value to your followers. What’s in it for them? Use a soft touch.

7 Don’t obsess over the number of followers you have. Let your followers come naturally. It’s much more important to have a small number of people who are reading your tweets and interacting with you than a large number of followers who don’t pay any attention and aren’t talking to you at all.

8 Be brief. The idea of Twitter is to say a lot with a little. Say what you have to say briefly, effectively and leave room for someone to retweet and reply.

9 Show up. Don’t neglect your Twitter presence. Show up to have real interaction, share, ready, engage and build relationships. It takes time. So put in the time. It’s worth it! My Social Media mentor, Kim Garst who is recognized by Forbes as one of the Top 50 Social Media Power Influencers once said she “can’t stress enough” how important Twitter is to your business. That is what you call: a clue!

10 Be yourself. The idea of social media, is to stand out from the crowd. What better way to do that than by being yourself. There’s no one else like you!

Above all, have fun. Twitter is a fun platform. You will meet and talk to interesting people all over the world. It opens up your network unlike any other thing. Enjoy it. You will have some delightful moments.

24 responses on “How To Be An Effective Tweeter

  1. Great tips, Sara. Beginning to get twitter… at last! What I’m trying to do now is is to stand out from the crowd.! Thanks for a great post. x0x
    The LEARNED Preneur @ NormaDoiron. NET

  2. Sherie says:

    Sara, my favorite tip is “don’t obsess over the number of followers you have”! Yes, I so agree. For me, it is more about quality of followers rather than quantity. I am still learning about twitter and these tips will help me a lot! Thank you!

  3. Sara, you 10 tips are great! I also believe in quality rather than quantity! I still have a lot of work to do on Twitter and every tip helps me get closer to my goal. Thank you for providing such great info!

  4. denny hagel says:

    I sure wish I had these incredible tips when I first started on twitter several years ago! Thanks for sharing!

  5. Somehow we made the switch from networking at the local Rotary to networking online, but have a hard time catching up with the “engagement requirement” part of it. Fantastic reminders of what’s really important!

  6. Love your tips Sara! I am just learning Twitter so I really enjoyed your article!

  7. Sue says:

    Love this article Sara…. Great tips! I’m excited more than ever to really be persistent and consistent in using Twitter and to intentionally build relationships with people in my niche! Thanks for all the great info!

  8. Lorii Abela says:

    Great tips, Sara. Thank you for sharing this. This article is truly helpful.

  9. Fabulous advice, Sara! I do my level best to implement these very steps daily. You rock!

  10. Tony Taylor says:

    Great tips Sara! I share these with people all the time. I find many are overwhelmed with Twitter. That is why we are there though!

  11. “Don’t sell ” reminds me of something a wonderfully charismaticl salesperson once told me: every conversation, a sale gets made: either you convince someone to “buy” you, or they convince you of why they won’t. Interesting take on human communication,

  12. Susan Myers says:

    Love these tips. For me it’s quality not quantity. I had to learn that, but now I know the importance of it.

  13. Amazing post, Sara! I think one of the biggest challenges that most people have is being themselves. It is so vital! Thank you. Have a wonderful weekend :)

  14. Stacey Myers says:

    This is a really great post for people getting started on Twitter.

  15. Good Morning Sarah.
    I had to laugh at tip #1. You were on me about that for a while….I did not understand the importance at all. Now I do. I am only now getting a little more familiar with Twitter and your tips are making more sense to me now.
    Thanks!

  16. Lori says:

    Great tips and it is so important to be yourself. Thanks for sharing!

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