I have to admit that Twitter is my favorite Social Media platform. It is where I get the most engagement, business leads and overall interaction. Because most people usually start off with Facebook, many find it hard to grasp the concept of Twitter because it is so different. But once you get the hang of it, it can be very powerful. Since I get asked about Twitter more than anything else, I have compiled a list of my best tips for using Twitter for business.
1 Take the time to upload a nice photo of yourself. Not a logo, not an object, not your dog, YOU. This is what people want to see. They want to connect with people. Big brands can get away with using a logo, but for small business owners, the idea is to connect on a personal level.
2 Complete your bio. If you haven’t taken the time to fill out a bio, you are not giving people a reason to be interested in following you. Tell us a little bit about you professionally and personally. Just enough for us to want to find out more. Also include a link to your blog or website. Ultimately you are looking to have exposure to your business. Show us where we can find out more.
3 Be interesting. Share your personality and a little of your personal life. People want to know about the real you and know that they can relate to you as a fellow human being with real life experiences just like them.
4 Be informative. Provide expertise. If you are a chef, share some basic cooking tips, recommend cooking tools or even recipes.
5 Be interactive. Don’t just broadcast, read tweets, reply with genuine interest and comments. It’s also good to start a conversation spontaneously. Pick someone and ask them how their day is, or just say hello.
6 Don’t sell. Provide value. Share your products, blog posts, services, videos, etc;. but do it from a sense of providing value to your followers. What’s in it for them? Use a soft touch.
7 Don’t obsess over the number of followers you have. Let your followers come naturally. It’s much more important to have a small number of people who are reading your tweets and interacting with you than a large number of followers who don’t pay any attention and aren’t talking to you at all.
8 Be brief. The idea of Twitter is to say a lot with a little. Say what you have to say briefly, effectively and leave room for someone to retweet and reply.
9 Show up. Don’t neglect your Twitter presence. Show up to have real interaction, share, ready, engage and build relationships. It takes time. So put in the time. It’s worth it! My Social Media mentor, Kim Garst who is recognized by Forbes as one of the Top 50 Social Media Power Influencers once said she “can’t stress enough” how important Twitter is to your business. That is what you call: a clue!
10 Be yourself. The idea of social media, is to stand out from the crowd. What better way to do that than by being yourself. There’s no one else like you!
Above all, have fun. Twitter is a fun platform. You will meet and talk to interesting people all over the world. It opens up your network unlike any other thing. Enjoy it. You will have some delightful moments.