3 Reasons Travel Pros Should Use Pinterest - Social With Sara

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Let’s face it. Travel Professionals have an edge on social media. Post a picture of an amazing beach photo, an incredibly stylish resort, or someone relaxing in a warm place with a cool treat and you’ve got people’s attention. For this reason alone, travel professionals should be taking advantage of the newest social media platform, Pinterest.

Pinterest is a very visually appealing social networking site that is basically a virtual pinboard of things that interest the user and they share by subject on various boards. Some of the most popular images that are pinned are travel images. Here are 3 reasons travel pros should get to “pinning”!

1) Inspire travel photos inspire people to dream up their next vacation. It gets them thinking about travel plans and when and where their next vacation might be.

2) Educate you can use your pinboards to give potential customers vacation tips, information on resorts, popular destinations and even vacation package pricing and details.

3) Motivate Studies about Pinterest have shown that it drives more traffic than Google+, YouTube and LinkedIn combined. Daily Pinterest users have increased by more than 145 percent since the beginning of 2012. (via Mashable). Certainly, pinning information that includes a link to your site will increase traffic to your website or blog, which is where you ultimately want potential customers to land. Motivate them to want to go to your site!

Once you begin using Pinterest, you’ll discover an added bonus: It’s fun! People share all types of interesting photos, information and inspirational words, quotes as well as business tips. You will find plenty of value.

I would love to connect with you on Pinterest! Join me here. If you need an invite to join, post your email address in the comments below. I would be happy to send you an invite! Happy pinning!

25 responses on “3 Reasons Travel Pros Should Use Pinterest

  1. That is great advice. Pinterest is an amazing platform for business and to not take advantage of it is to miss out. Thanks for posting – Agree!
    The LEARNED Preneur @ NormaDoiron.NET

  2. elizabeth says:

    I think Pinterest is a great site to help the travel business! Yes, it could really drive traffic with links and good pictures! You are right hun!

  3. Sue says:

    Great post. I absolutely LOV Pinterest and one of my favorite boards to look at are places from around the world I’m anxious to visit, hopefully with my family ! I’m never stopping dreaming and these pictures and all the great tips are definitely a motivator for me! Thanks, Sara, for sharing just how valuable Pinterest can be!

  4. denny hagel says:

    Totally agree! Nothing speaks louder than actual pictures! Pinterest is becoming my new favorite social media forum for just that reason! Thanks!

    • Sara says:

      It’s pretty awesome, I agree Denny! It’s popularity just continues to prove the point that pictures and videos drive the most engagement.

  5. I am starting to get addicted to Pinterest…actually, I am! LOL! I love sharing pics and visiting other boards with places from all over the world! Great advice for travel pros!

  6. Lorii Abela says:

    This is a good advice for all travel professionals. Pinterest can really be helpful. I do agree with your post, Sara..

  7. Sherie says:

    I love Pinterest! Some of the travel images on Pinterest on absolutely spectacular and inspiring…it makes me want to travel to those places!

  8. You are so right! Pinterest is PERFECT for the travel industry. Anytime I re-pin a beach picture, it gets re-pinned from there!

  9. Great post, Sarah. I have a Vacation board on my Pinterest account. I am always adding photos of places I’d like to visit. I can totally see how this would relate so well to the travel industry.

  10. I can see how Pinterest would be a great place for the travel industry to use because it is so visual and vacation/resort pictures are always so beautiful.

  11. Anita says:

    Great advice for travelers :)

  12. Tony Taylor says:

    I am not pro, but I sure would use Pinterest to pick a trip.

  13. Do you think Pinterest works as well for all businesses, or more so for those like travel where photos can sell a location?

  14. Pinterest works, no question. And your comment about looking at travel pics inspire us want to plan our next vacation is true, I am doing it right now!

  15. I totally agree Sara. It’s am amazing platform to reach a larger audience of potential clients.

  16. Stacey Myers says:

    I think this why everyone should use Pinterest.

    Great post!

  17. Wonderful post Sara and awesome niche! Have a wonderful day!

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