Let’s face it. Travel Professionals have an edge on social media. Post a picture of an amazing beach photo, an incredibly stylish resort, or someone relaxing in a warm place with a cool treat and you’ve got people’s attention. For this reason alone, travel professionals should be taking advantage of the newest social media platform, Pinterest.
Pinterest is a very visually appealing social networking site that is basically a virtual pinboard of things that interest the user and they share by subject on various boards. Some of the most popular images that are pinned are travel images. Here are 3 reasons travel pros should get to “pinning”!
1) Inspire travel photos inspire people to dream up their next vacation. It gets them thinking about travel plans and when and where their next vacation might be.
2) Educate you can use your pinboards to give potential customers vacation tips, information on resorts, popular destinations and even vacation package pricing and details.
3) Motivate Studies about Pinterest have shown that it drives more traffic than Google+, YouTube and LinkedIn combined. Daily Pinterest users have increased by more than 145 percent since the beginning of 2012. (via Mashable). Certainly, pinning information that includes a link to your site will increase traffic to your website or blog, which is where you ultimately want potential customers to land. Motivate them to want to go to your site!
Once you begin using Pinterest, you’ll discover an added bonus: It’s fun! People share all types of interesting photos, information and inspirational words, quotes as well as business tips. You will find plenty of value.
I would love to connect with you on Pinterest! Join me here. If you need an invite to join, post your email address in the comments below. I would be happy to send you an invite! Happy pinning!